Ray-Ban Never Hide Summer Campaign


Ray-Ban, a leading eyewear brand, initiated a summer campaign highlighting a Limited Edition CD featuring music from some of South Africa’s trending bands and artists. 

Ray-Ban requested an iconic musically themed eye catching window display and in-store advertising for selected South African stores to promote their Limited Edition CD with Every Ray-Ban Purchase campaign. Our key take-away from the brief “Musicians of all genres choose to see the world through Ray-Ban lenses, and share the spotlight with them” led us toward the eye-catching spinning mirror ball. We started with the visual, a spot light and a mirror ball and built up a three dimension layered “Lift Doorway” into a stylised music jamming session.