The Queue retail chain carries a wide range of high quality international and local shoes and handbags. When women think shoes, they think Queue. This highly recognisabe in-store look evokes an understated sense of opulence and elegant style which is immediate recognisable as the Queue brand. Queue stores offer a relaxing environment in which fashion meets play. Period-style ottomans and display tables are complimented by a tasteful palette of cream and brown hues, while ornate chandeliers and luxe wallpaper panels add a touch of opulence. All of which combine to create a one-of-a-kind intimate atmosphere and the attention is in the details. In order to maintain this expected high standard for this visual look inside a busy store environment a visual merchandising policy is necessary for compliance. We were approached to create a visual merchandising style guide to aid the in-store staff in achieving an on-brand look to help them comply with the visual merchandising policy in each of the stores across South Africa.