Visual Merchandising follows basic principles, guidelines and techniques. A strong and well trained visual team is possibly on of the most important criteria for a retail environment to look good and to offer exceptional shopper experiences.
We offer the following services as a VM 2-day training package:
Day 1: In-House Training (room set-up)
- Communicate the “retailers” vm policy guidelines & expectations of retail brand delivery
- Share images for inspiration of the best retail display practice as well as show current “retail” practise and discuss
- Develop new knowledge and skills (this is the theory behind the visual display types, styles and techniques)
- Experiment with the theory learnt from the above step into a scene and where the group show, tell what they are trying to achieve and try again with a different team
- Confirm what a visual display artists role is when merchandising or doing a display – setting responsibilities and checklist
- Prepare to go-live and visible
Day 2: Workshop at retail.
- Teams are set and tasks are designated to each team i.e. window 1, window 2, 3rd window (entrance display), in-store (departmental display)
- Each area is prepped the day before with a display plan (stage 6) and thereafter the task is performed by the teams and finally a walk-through to discuss achievements and recap on goals.
Maximum 10 people in a group.
My preparation time is 3-6 weeks (depending on the final requirements)
The tone I bring is informal, focused, productive, stimulating, participative and FUN! We approach VM training in the following way:
- Research & analysis your current retail environment for a visual audit report (which I include in Day 1 – communicate)
- Gather current information (existing manuals, display guides and company policy’s)
- Interview selected Divisional, Area and Store Managers to understand the operational functionality of the retail environment.
- Interview marketing & visual merchandising managers to understand objectives and expectations.
- Produce a visual screen training, produce visual notes & arrange for necessary display material (which I use on Day 1 – Experiment)
Well informed and trained visual staff help the retail environment look goods, feel good and sell more product.