This store could possibly be the most stunning retail design for 2010. Thoughtful and innovative attention is given to even the finest of details. The shopping experience is immaculately presented from start to finish. The logo name is apt and the signage on the exterior is a great touch. The window displays are punchy. The interior displays are creative and the bright colours pop-out on a black merchandising space. The merchandise is tastefully labeled and the shopping bags are an edgy compliment to the whole visual experience. Launched by Multistorey director Rhonda Drakeford and her business partner Lulu Roper-Caldbeck, Darkroom is a new London concept store selling modernist 20th century antique pieces alongside contemporary items. Have a look at their website for more photo’s and more information.
- Creative Coffee Morning – August 2010