This hanging ball installation and display has a strong visual impact that takes your eyes and mind into motion and guides them to the merchandise that is eloquently styled onto the mannequins. The display has created an impression of a moment in suspension, of waiting for the balls to continue their drop down to the floor. This makes me hold my breath with a sense of anticipation. Much like the football players and their fans at the World Cup 2010. This is an excellent use of a plastic football as a prop, and even though hanging balls are not a new concept, here it works beautifully. I am not convinced by the window decal copy or the colour of the decal, but overall I love it and I feel that this is a strong window display with absolutely amazing merchandise. Visit the Old Khaki website or on facebook.
Old Khaki, Cavendish Square, Cape Town
This is a 100% pertinent football culture window display that is all about the adidas merchandise and the street lifestyle it evokes. There is superb art direction and photography in the urban street style football backdrop posters. Using these to set the scene has added depth to the display and created a sense of interaction between the mannequins and the action in the posters. The simple use of an old tv as a prop is also appealing and adds in an extra dimension. The window decal gives us the message, but I am not sure if it integrates with the theme. The adidas branding and merchandise on offer is definitely the best. The subtle and realistic styling on the mannequins is done with a relaxed sense of ease and a good visual eye for detail. The colourful use of merchandise throughout the display is tastefully done and the positioning of the mannequins works well and brings the scene into life. Overall a fantastic window display. Visit the Sportscene website or on facebook.
Sportscene, Cavendish Square, Cape Town