… mad about Alice

… mad about Alice

… mad about Alice

I have had a very positive response from my Alice in Wonderland post. Thank you to those of you who sent me such intriguing information and visuals. Here are a few of these Lewis Carroll inspired pieces to share with you. I love the variety of Alice in Wonderland interpretations from preliminary sketches to the final presentation. Each of these creative interpretations has a story of it’s own. The idea starts and developes in studios, online, in magazines and into windows so that each visual space brings the Alice merchandise to life.

To start I would like to share a Vogue featured story of a set of styled scenes in a collaboration with designers such as Marc Jacobs, Helmut Lang, Jean Paul Gaultier to mention a few. Each visually delicious scene comes with a caption that reveals the story inspiration and designers of the creations.

Curiouser and Curiouser Beyond nonsense verse and coming-of-age fables, Lewis Carroll’s true passion was photographing moody young beauties. Olivier Theyskens, in the guise of Carroll, captures model Natalia Vodianova as Alice Liddell. Natalia wears a Rochas iridescent blue-flower ruffle dress specially designed by Theyskens.Photo: Annie Leibovitz

Down the Rabbit Hole Faster, faster, faster she fell! Chasing Tom Ford’s White Rabbit, our Alice disappears down the never-ending dark passage. Tom Ford for Yves Saint Laurent Gauche sky-blue silk-satin dress.Photo: Annie Leibovitz

Drink Me How was Alice to know the innocent little bottle would make her grow to such a size? As Helmut Lang watched from the wall, she curled her legs up and hoped the designer’s organza minidress wouldn’t be crushed by her startling height. Dress from the Helmut Lang made-to-measure studio. Photo: Annie Leibovitz

Advice from a Caterpillar Clad in Marc Jacobs’s ruffled chiffon minidress, Alice found herself engaged in an infuriatingly roundabout conversation with a mushroom-dweller. Where am I? she wondered…and how have I gotten here? Photo: Annie Leibovitz

Pig & Pepper It was a queer-shaped little creature, and held out its arms and legs in all directions, “just like a starfish.” Chanel Haute Couture embroidered satin jacket with a draped satin skirt and cream leather boot pants. The Chanel designer wears Chrome Hearts necklaces and belt. Photo: Annie Leibovitz

The Cheshire Cat “Would you tell me, please, which way I ought to go from here?” Alice asked sweetly of the cat with a grin as devilish as anything she had ever seen. “ That depends a good deal on where you want to get to,” replied our Cat, Jean Paul Gaultier. Blue silk-jersey draped dress by Gaultier Paris. Photo: Annie Leibovitz

Tweedledum and Tweedledee “If you think we’re alive, you ought to speak,” said the one marked DEE. Alice, in a Viktor & Rolf multilayered silk dress, stared as the Tweedle duo spouted nonsensical tongue twisters. Rolf Snoeren, left, and Viktor Horsting wear matching suits and bow ties of their own design. Photo: Annie Leibovitz

The Mad Tea Party “No room!” The March Hare and Mad Hatter shouted. “No room!” But Alice plunked down, desperate for some biscuits after a long day of living backward. Christian Lacroix Haute Couture dress with painted and sculpted mink dickey over a lace top and frilled lamé skirt. Stephen Jones (right), wears a custom-made hat of his own design. Lacroix, as the March Hare, is at far right. Photo: Annie Leibovitz

Who Stole the Tarts? “My name is Alice, so please Your Majesty,” the young girl, draped in Dior Couture, said softly. “ You make me giddy!” screamed the Queen. Dior Haute Couture by John Galliano hand-painted polka-dot dress. Galliano as the Queen of Hearts, wears a Dior Haute Couture coat and is accompanied by his King, Alexis Roche. Photo: Annie Leibovitz

The Mock Turtle’s Story “What is his sorrow?” Alice, in Atelier Versace, asked the Gryphon. “Once,” sighed the Mock Turtle, “ I was a real turtle.” Atelier Versace layered silk-tulle and chiffon-organza dress lined in lace. Donatella Versace and Rupert Everett are in Versace. Photo: Annie Leibovitz

Through the Looking Glass Wrapped in ocean-blue Balenciaga couture, Alice perched on the mantel, longing to escape into the shadow world, as her black kitty purred nearby. Balenciaga by Nicolas Ghesquière crystal pleated chiffon dress and grey ankle boots. Shot on location at the Château de Corbeil-Cerf. Photo: Annie Leibovitz

In this story: fashion editor, Grace Coddington; hair, Julien d’Ys/Island d’Ys; makeup, Gucci Westman.Set design by Mary Howard. Prop fabrication by Jean Hugues de Chatillon.


In my previous post I showed the Alice windows for Printemps of Paris. I have to include these beautiful preliminary sketches that I found on an archived post of Journaldevitrinesfor the Printemps windows.


A friend of mine sent me a link to News of the World for this amazing fashion photo shoot: Welcome to Wonderland. These visuals have a dramatic take on the Alice theme and there is so much attention to the detail in the over the top styling. I am drawn to the unique visual quality of each image.


The costumes designed for the Disney production of Alice in Wonderland are spectacular. Here are some of the initial costume sketches, via WWD.


In South Africa Jay Jay’s have brought the Alice theme to the young at heart. The wide variety of merchandise on offer is spectacular and so well thought out. The window display is bold and to the point. Here are some of the elements taken from a brief for the window display for Jay Jay’s SA at the end of March.


On a final note a fellow blogger in London recently visited Tel Aviv, Israel and she took some lovely window photo’s of the Alice in Wonderland theme at the Castro store.

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