Disney Baby – VM project

Disney Baby – VM project

Disney Baby – VM project

In July 2009 Fundamental Displays designed and project managed the implementation of a Disney branded store inside The Baby Company store at the Cape Gate Mall, Cape Town, South Africa. Our design and solution included branding the Disney floor space primarily with inexpensive cladding onto the existing floor equipment mainly using X-Board which is a 100% recycled product.  One of the attractive features included is a TV playing Disney DVDs that is installed onto the floor wall stand amongst all the bright coloured Disney merchandise. Disney SA entered this project into the International award ceremony in France and this execution won the Disney Retail Sales Award, Emerging Markets Q4 2009.

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